IVY Rebrand
Ivy is a software management tool for the home remodeling industry that was acquired by Houzz in 2018.
Our goal in re-brand was to communicate that merge and ensure that IVY look and feel fits with the Houzz brand while keeping its unique features and warm tone. We focused on creating a consistent feel to IVY and all Houzz Pro communications.
Year: 2019 / My Role: Head of Design
IVY old brand and website in 2017 per the rebranding
Ivy old Ideatinty didn’t align with Houzz logo and visual identity
New Logo and Identity
All the design and strategy work was done by Houzz design team, including a new logo, identity, visual language, brand guidelines, colors. fonts, imagery and marketing materials.
Applications in the product home page
Houzz Pro
Houzz Pro was created as a sub brand for Houzz for all of services for home improvement professionals, including IVY.
Houzz Pro is the all-in-one marketing and management solution built exclusively for home remodeling and design professionals.