Building the Houzz Marketplace
In 2014 we launched our own on Marketplace, that provided users a full shopping experience from discovery to check out.
The Houzz shopping experience is unique, as users can start their shopping journey either from search, categories or rooms, but also from photos and content that inspire them, and complete the full purchase on the Houzz platform.
Years: 2014-2019 / My roles: Design lead, Head of Design
From Discovery to Checkout
With endless iterations and feature improvements, the projects we launched included: Product pages / product search/ Category discovery/ Product photos and 3D views / Browse categories / Rooms / Recommendations & personalization / Smart filtering, and Category sepesfic shopping experience / Smart checkout flow / Account and Payments / VR, AR - Vew in my Room 3D, Tiles /
Photo Tags / Visual Search and more.
Shop From Inspiration
Users on Houzz can shop the photos that inspire them, using the tags on the photo that
represent what’s shoppable on the Houzz marketplace.
Tags Testing
Original green tags on the right, new white tags on the right.
Tags iterations and card design testing.
Shop From AR
Houzz AR features - View in My Room 3D, and Tiles 3D allows users to see how products from the Houzz marketplace will look in their space in real size and real scale, using their mobile device camera.
Project page shows a 3D view of the product that users can move and view from different angles.